Multi Image Banner
Where Canada’s ETF ecosystem connects.
From trusted, independent education that opens doors to exchange-traded funds, to market updates that keep your finger on the pulse, impartial insights that shape industry thinking, and a member community that brings the industry together—we’re uniting everyone invested in Canada’s ETF future.
Exchange traded funds have transformed the way Canadians invest. Today, ETFs help millions of Canadians save for retirement, build wealth, generate income, and access investment opportunities through transparent, efficient, and cost-effective investment solutions.
-
2,050
ETFs listed in Canada’s ETF market
-
$924B
in net assets in Canadian-listed ETFs
-
$149B
record net inflows into Canadian ETFs, Jan–Sept 2026
-
51
ETF providers across three Canadian exchanges
Content
Advancing Canada’s ETF Industry
CETFA serves as the leading voice of Canada’s ETF industry. Our members include ETF issuers and asset managers, exchanges, custodians, market makers, service providers, and other organizations that contribute to the growth and success of Canada’s ETF eco-system.
Through education, advocacy, research, and collaboration, CETFA works to strengthen investor understanding, support innovation, engage with policymakers and regulators, and ensure Canada’s ETF industry remains competitive on the global stage.
Why Canadians Invest in ETFs
ETFs have become one of the fastest-growing investment solutions in Canada because they combine diversification, transparency, flexibility, and cost efficiency. Whether you’re a new investor building your first portfolio or an experienced investor seeking sophisticated strategies, ETFs provide access to a wide range of investment opportunities.
-
Diversification
Access broad market exposure across sectors, asset classes, regions, and investment strategies through a single investment.
-
Transparency
Most ETFs regularly disclose their holdings, allowing investors to understand exactly what they own.
-
Cost Efficiency
Many ETFs offer investors a cost-effective way to access professionally managed investment strategies.
-
Flexibility
Choose from Canadian, U.S., international, fixed income, thematic, income-focused, and alternative investment strategies.
Image Text
Meet the leaders and innovators behind Canada’s ETFs
CETFA’s members represent the breadth of Canada’s ETF ecosystem, including ETF fund managers, exchanges, custodians, market makers, legal and accounting firms and other industry partners.
Membership provides organizations with opportunities to participate in industry advocacy, engage with regulators and policymakers, contribute to research and educational initiatives, and collaborate with industry leaders on the issues shaping the future of ETFs in Canada.
Social Slider
1 days ago
CETFA was pleased to be part of ETFs NOW on October 6, with Executive Director Eli Yufest joining industry leaders for an engaging day of discussion and insights.
The event brought together experts from across the ETF industry to explore the trends, opportunities and issues shaping the …Read morefuture of ETFs in Canada, with advisors at the heart of the conversation.
It was a valuable opportunity to connect with advisors, share perspectives, and discuss how the evolving ETF landscape can help support their practices and the needs of their clients.
Thank you to the ETFs NOW team for bringing the industry together and creating a valuable forum for conversation, collaboration, and learning.
@investment.executive
#ETFs #CanadianETFs #ETFIndustry #FinancialAdvisors #Investing #CETFA
CETFA was pleased to be part of ETFs NOW on October 6, with Executive Director Eli Yufest joining industry leaders for an engaging day of discussion and insights.
The event brought together experts from across the ETF industry to explore the trends, opportunities and issues shaping the …Read morefuture of ETFs in Canada, with advisors at the heart of the conversation.
It was a valuable opportunity to connect with advisors, share perspectives, and discuss how the evolving ETF landscape can help support their practices and the needs of their clients.
Thank you to the ETFs NOW team for bringing the industry together and creating a valuable forum for conversation, collaboration, and learning.
@investment.executive
#ETFs #CanadianETFs #ETFIndustry #FinancialAdvisors #Investing #CETFA
1 days ago
CETFA was pleased to be part of ETFs NOW on October 6, with Executive Director Eli Yufest joining industry leaders for an engaging day of discussion and insights.
The event brought together experts from across the ETF industry to explore the trends, opportunities and issues
1 days ago
Opinion: How Canadians can bring Canadian dollars home
https://www.hilltimes.com/2026/10/05/a-maple-investment-tfsa-can-bring-canadian-dollars-home/519170/
3 days ago
Could a Maple Investment TFSA help bring Canadian investment dollars home?
When hundreds of billions of Canadian investment dollars are held in U.S.-listed products, those dollars are not supporting Canada’s economy, Canadian investors and Canada's capital markets in the same
3 days ago
Could a Maple Investment TFSA help bring Canadian investment dollars home?
When hundreds of billions of Canadian investment dollars are held in U.S.-listed products, those dollars are not supporting Canada’s economy, Canadian investors and Canada's capital markets in the same way …Read morethey could through Canadian-listed alternatives.
CETFA’s proposed Maple Investment TFSA would incentivize Canadians to repatriate their U.S.-listed investment products back to Canada, while encouraging Canadians to keep more of their investment dollars invested in Canada.
In a new The Hill Times article, CETFA explores how a Maple Investment TFSA could help keep more Canadian dollars invested in Canada and support a stronger domestic capital market.
📖 Read the full article here: https://www.hilltimes.com/2026/10/05/a-maple-investment-tfsa-can-bring-canadian-dollars-home/519170/
@canrevagency @thehilltimesottawa
#CETFA #MapleInvestmentTFSA #ETFs #CanadianInvestments #InvestingInCanada #CanadianCapitalMarkets
Could a Maple Investment TFSA help bring Canadian investment dollars home?
When hundreds of billions of Canadian investment dollars are held in U.S.-listed products, those dollars are not supporting Canada’s economy, Canadian investors and Canada's capital markets in the same way …Read morethey could through Canadian-listed alternatives.
CETFA’s proposed Maple Investment TFSA would incentivize Canadians to repatriate their U.S.-listed investment products back to Canada, while encouraging Canadians to keep more of their investment dollars invested in Canada.
In a new The Hill Times article, CETFA explores how a Maple Investment TFSA could help keep more Canadian dollars invested in Canada and support a stronger domestic capital market.
📖 Read the full article here: https://www.hilltimes.com/2026/10/05/a-maple-investment-tfsa-can-bring-canadian-dollars-home/519170/
@canrevagency @thehilltimesottawa
#CETFA #MapleInvestmentTFSA #ETFs #CanadianInvestments #InvestingInCanada #CanadianCapitalMarkets
1 weeks ago
🎥 Sneak Peek: CETFA Member Video Series
We recently brought together CETFA members at the CSE to record new social media content, and we’re excited to share a sneak peek!
Four members participated in our September shoot, with seven more already scheduled for October. This …Read moremember-focused content continues to be some of CETFA’s most engaging social media material, providing a great opportunity to showcase member expertise while helping Canadians better understand ETFs.
Stay tuned for more from our latest member video series!
@canadianexchange
#CETFA #ETFs #CanadianETFs #ETFInvesting #Investing #FinancialEducation #ETFIndustry #MemberSpotlight
🎥 Sneak Peek: CETFA Member Video Series
We recently brought together CETFA members at the CSE to record new social media content, and we’re excited to share a sneak peek!
Four members participated in our September shoot, with seven more already scheduled for October. This …Read moremember-focused content continues to be some of CETFA’s most engaging social media material, providing a great opportunity to showcase member expertise while helping Canadians better understand ETFs.
Stay tuned for more from our latest member video series!
@canadianexchange
#CETFA #ETFs #CanadianETFs #ETFInvesting #Investing #FinancialEducation #ETFIndustry #MemberSpotlight
1 weeks ago
🎥 Sneak Peek: CETFA Member Video Series
We recently brought together CETFA members at the CSE to record new social media content, and we’re excited to share a sneak peek!
Four members participated in our September shoot, with seven more already scheduled for October. This
1 weeks ago
📊 New CETFA research highlights strong support for encouraging Canadians to invest more at home.
Our latest national research, conducted by SAGO in August 2026, finds that 60% of Canadians believe Canada should do more to encourage investment in Canadian-listed investment products, with…Read more support rising to 74% among ETF investors.
The research also found:
• 58% of Canadians support additional incentives to encourage investment in Canadian-listed ETFs, mutual funds, stocks, or bonds
• 81% of ETF investors support these additional incentives
• 53% of Canadians say they would be more likely to use a special investment account designed to encourage investment in Canadian businesses and investments
• Among ETF investors, that figure rises to 75%
The findings offer insight into Canadians’ views on investing at home and the potential role of policies and tools that support long-term saving and investment.
Read the full August 2026 SAGO research: https://files.constantcontact.com/fb336017901/5ff10203-8479-4edd-a720-d07cf678af06.pdf
@canrevagency
#CETFA #ETFs #Investing #FinancialLiteracy
📊 New CETFA research highlights strong support for encouraging Canadians to invest more at home.
Our latest national research, conducted by SAGO in August 2026, finds that 60% of Canadians believe Canada should do more to encourage investment in Canadian-listed investment products, with…Read more support rising to 74% among ETF investors.
The research also found:
• 58% of Canadians support additional incentives to encourage investment in Canadian-listed ETFs, mutual funds, stocks, or bonds
• 81% of ETF investors support these additional incentives
• 53% of Canadians say they would be more likely to use a special investment account designed to encourage investment in Canadian businesses and investments
• Among ETF investors, that figure rises to 75%
The findings offer insight into Canadians’ views on investing at home and the potential role of policies and tools that support long-term saving and investment.
Read the full August 2026 SAGO research: https://files.constantcontact.com/fb336017901/5ff10203-8479-4edd-a720-d07cf678af06.pdf
@canrevagency
#CETFA #ETFs #Investing #FinancialLiteracy
1 weeks ago
📊 New CETFA research highlights strong support for encouraging Canadians to invest more at home.
Our latest national research, conducted by SAGO in August 2026, finds that 60% of Canadians believe Canada should do more to encourage investment in Canadian-listed investment