Digital Engagement & Email Marketing Manager

Global X Investments Canada

Role Overview

The Digital Engagement & Email Marketing Manager supports Marketing, Sales and Digital Innovation by executing high-quality digital communications and managing Salesforce-based engagement data that helps teams better connect with clients and prospects.

This role is hands-on and execution-focused, with day-to-day responsibility for email marketing, campaign execution, audience segmentation, and marketing-facing Salesforce contact and lead management. Working within Salesforce CRM alongside Salesforce Marketing Cloud and/or Pardot, the role ensures that digital outreach is targeted, compliant, and visible to Sales teams.

While the position sits within Marketing and reports to the Marketing Web Developer, it plays a key role in enabling Sales through accurate data, consistent campaign execution, and clear engagement insights

About Us

Global X Investments Canada Inc. is an innovative financial services company with one of the largest suites of exchange traded funds in Canada. The Global X product family includes a broadly diversified range of solutions for investors of all experience levels to meet their investment objectives in a variety of market conditions. Global X has more than $48 billion of assets under management and 155 ETFs listed on major Canadian stock exchanges. Global X is a wholly owned subsidiary of the Mirae Asset Financial Group, which manages more than $1 trillion of assets across 19 countries and global markets around the world.

Key Responsibilities

Salesforce Contact, Lead & Campaign Management

• Manage marketing-related Salesforce objects including contacts, leads, campaigns, and campaign members to support accurate targeting and reporting.
• Maintain segmentation, suppression lists, and campaign membership to ensure Sales has clear visibility into client and prospect engagement.
• Perform ongoing contact and lead hygiene, including validation, opt-out management, and data accuracy checks.
• Ensure contact and lead management practices comply with applicable privacy and consent regulations, including CASL and GDPR, in partnership with Compliance.
• Partner with Sales and Marketing Operations to support lead status alignment, campaign attribution, and engagement tracking.
• Follow established Salesforce governance, naming conventions, and reporting standards.

Email Marketing & Digital Engagement

• Build, deploy, and optimize email campaigns supporting both marketing initiatives and sales outreach, including newsletters, events, fund updates, and sales enablement communications.
• Hands-on HTML experience required to build, edit, and maintain email templates within Salesforce Marketing Cloud and/or Pardot.
• Own email templates, personalization rules, dynamic content, A/B testing, and deliverability best practices.
• Manage campaign calendars, QA processes, audience selection, scheduling, and post-send analysis.
• Ensure all digital communications meet regulatory, brand, and data-privacy requirements.
• Use engagement data to refine targeting and improve the relevance of future communications.

Marketing Automation & Engagement Journeys

• Execute and maintain automated journeys and nurture programs in Salesforce Marketing Cloud and/or Pardot.
• Support lifecycle-based engagement for prospects and clients in coordination with Marketing and Sales stakeholders.
• Implement segmentation and personalization rules based on Salesforce data and defined business logic.

Website Content & Digital Channel Support

• Maintain and update website content using the firm’s CMS in support of marketing campaigns and sales communications.
• Publish articles, event pages, and investment insights in collaboration with Marketing and Compliance teams.
• Ensure consistency across email and web touchpoints to support a cohesive client experience.

Analytics, Reporting & Optimization

• Track and report on email and digital engagement performance using Salesforce reporting and tools such as Google Analytics / GA4.
• Provide regular performance summaries and insights to Marketing and Sales stakeholders.
• Identify trends in engagement data and recommend practical optimizations to improve campaign effectiveness and Sales enablement.

Cross-Functional Collaboration

• Partner closely with Sales, Product Marketing, Digital Innovation, and Compliance to align messaging, targeting, and execution.
• Serve as a day-to-day marketing contributor to Salesforce and martech initiatives.
• Work with external vendors to support platform enhancements and campaign execution.

Required Skills & Qualifications

• 3–5+ years of experience in email marketing, digital marketing, or marketing operations.
• Hands-on experience working in Salesforce CRM in a marketing or sales-support context.
• Experience with Salesforce Marketing Cloud and/or Pardot.
• Basic HTML for email formatting and troubleshooting.
• Strong understanding of audience segmentation, campaign management, and data hygiene.
• Comfort working in a regulated or compliance-driven environment.
• Experience using analytics and reporting to support marketing and sales decisions.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Clear communicator who can work effectively with both Marketing and Sales teams.

Nice-to-Have Skills

• Experience in financial services, asset management, or professional services.
• Salesforce or marketing automation certifications.
• Familiarity with CMS platforms and digital publishing workflows.
• Exposure to sales enablement or client lifecycle marketing.
• Bilingual

Success Profile

A successful Digital Engagement & Email Marketing Manager will:

• Deliver accurate, well-executed digital campaigns that support both Marketing and Sales goals.
• Maintain clean, reliable Salesforce data that enables effective targeting and engagement tracking.
• Improve the visibility of digital engagement for Sales teams.
• Continuously optimize email and journey performance based on data and feedback.
• Contribute to a consistent, high-quality digital client experience.

What We Offer

• Competitive compensation and benefits package.
• A collaborative and supportive work environment.
• Incredible opportunities for professional development and growth.
• The opportunity to make a meaningful impact on the financial well-being of Canadian investors.

Global X is an equal opportunity employer, and is committed to providing a respectful, welcoming and accessible environment for all people. All employment decisions at Global X are based on business needs, job requirements and individual qualifications, without regard to sexual orientation, gender identity, race, religion, colour, age, marital status or disabilities. We welcome and encourage applications from people with disabilities. During the hiring process, for those job applicants selected for interviews, any required accommodation will be provided. If the successful candidate requires accommodations, an individual accommodation plan will be established and the proper adjustments will be made to support them.